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Product details
File Size: 72760 KB
Print Length: 404 pages
Publisher: Rowman & Littlefield Publishers (May 5, 2017)
Publication Date: May 5, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B06ZYWN373
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Amazon Best Sellers Rank:
#554,202 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I started in destination marketing and management in 1993 and needed this book then! Thank you Cheryl Hargrove for compiling an easy-to-follow guide for cultural and heritage tourism. Each of the five steps is clearly explained with ample case studies that are relatable to most destinations. Authenticity, engagement, consistency and sustainability are some of the key themes throughout the book. This is a must-read for newcomers and old pros alike. The leaders of organizations involved in any form of community development should read this book to understand how cultural and heritage tourism can be a major economic driver. In addition to cultural and heritage institutions, this book should be in the library of every Destination Marketing Organization (DMO), Chamber of Commerce and economic development agency.
This book is a must-have for community leaders as well as for those looking to lead a community to sustainability. The progressive steps lay out a clear strategy for success. In fact, it is easy to see how this book can be a primer for beginners and a text book for professors. Each topic offers insight through personal experience and detailed profiles from across the country. These stories are not just about big attractions or destinations, but offer practical solutions to any place struggling with sustainability. I keep this book within easy reach, a "go to" for answers in my own community. Cultural Heritage Tourism is destined to be a classic, written by a renowned expert with many more stories to tell.
Ms. Hargrove's book should be "required reading" for any destination, cultural heritage tourism entity or student interested in the right way to do cultural heritage tourism. Those interested in how to build a cultural heritage tourism program could cut weeks/months off of their planning by starting with Ms. Hargrove's "primer."
Many who write about cultural heritage tourism express its innate value in theoretical and marketing terms. This book focuses on the needs of the providers. It is an ideal manual or handbook for those organizations and places that are or want to be in the cultural tourism business. In my experience, I have frequently taken a local group to visit cultural venues and communities that have actuated an effective cultural tourism visitor experience and strategy and therefore serve as a model for what we hope to achieve. With this volume on one's desk or available in the local library, you will have easy access to an invaluable tool kit. Most cultural tourism practitioners are eager to learn from best practices and this volumes introduces us to many always mindful of the differences of scale. I am pleased that the author who is a seasoned veteran in this field, has addressed the issue of sustainability which is a challenge that seldom goes away. We know that the national data demonstrates that cultural organizations earn only half of their operating revenue and the rest generally comes from grants and philanthropic contributions. The utility of this book is profound.Dr. William M. Anderson, former director of the Michigan Department of History, Arts and Libraries
Cheryl Hargrove has delivered a content rich, case study filled, must have book for all to read on one of today’s most revenant topics in the world of destination marketing and place making. She takes the hands of readers and walks them through an effective five-step process for success and sustainability in the popular arena of Cultural Heritage Tourism. Too often, the market delivers books on this topic that are too academic in tone and tenor. Not so with Ms. Hargrove’s masterpiece. Filled with hundreds of best practices, she provides relevant case studies that are truly transforming towns,cities, regions and states who seek a path forward in the Cultural Heritage Tourism world. Don’t let the selling price scare you off. It’s worth every penny and will pay huge benefits to anyone who reads this resource gem. I’ve been in the destination management and marketing world for nearly 30 years. My only regret is that Cheryl’s book wasn’t around when I first started out. Bravo, Cheryl Hargrove, bravo!
An absolute “must read†by one of the most respected cultural heritage tourism experts in the nation. Her book provides a complete guide for all communities interested in developing and promoting their cultural heritage tourism product. This book will also be one of your most valuable resources if you are interested advancing sustainable economic development for your community.
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