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, by Sarah Hyndman H. M. Hyndman
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Product details
File Size: 95142 KB
Print Length: 144 pages
Publisher: Virgin Digital; 01 edition (January 28, 2016)
Publication Date: January 28, 2016
Language: English
ASIN: B01AIKWSMO
Text-to-Speech:
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Amazon Best Sellers Rank:
#1,082,826 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is exceptional! I found it in the San Francisco Airport Bookstore. My travel partner offered to buy it for me, and I declined it, thinking it would be just another cool book on my bookshelf, but not particularly useful. Fast forward a few months as I launch a website and a business card. Now I am scrambling to remember the name of this book and how to locate it. Luckily Amazon had it. Sarah Hyndman does a fabulous job of analyzing the meaning and emotion that fonts connote. Well worth the purchase for anyone interested in marketing and branding themselves and their printed material. Sara Boyce
Great book! Lots of helpful and insightful information.
Perfect! Exactly what I needed for my class!
Very colorful, graphically interesting presentation. But I was disappointed with this purchase.Main problem is that once you've read one chapter, you've read all 13, you just don't know it yet. After about 3-4 chapters, you start going, "Wait. Did I lose my bookmark? This sounds and looks like the last chapter I remember reading." I have to give credit for the author's taking her apparent career as a type consultant and workshop presenter to the published book format. More income and maybe a textbook - charge cards accepted - for those workshops. "We'll have quizzes, fun guessing games and font charts for the next 13 weeks as we drill into you the concept that the font should suit the purpose. Except when you want the reverse to happen."As a graphic designer and creator of many fonts over a 30-year career, let me save you some time, trouble and money: "Your font should suit its purpose.Unless you don't want it to." No charge; you're very welcome.
Loved this book. It's fun, interactive and I really enjoyed how Sarah has analyzed type to teach us how it influences us every day. A great book for reference if your starting to learn about type and choosing the right typefaces for your project and includes fun and interesting exercises.
I've been choosing and working with fonts since the late 70s and I have dozens of books on type… but this book is different. Through many fun illustrations, anecdotes, and facts, the author tells the story of how fonts and typography affect us. Some of it is rather light, with disconnected sections, but it's the kind of book you can open anywhere and find something interesting.
This book is very accessible yet provides great insights into the psychology of fonts and how they influence the choices we make and how we present ourselves. A fun read!
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